Video Games sales rose 53% in June by Petra Kamenicka

From a year ago, sales of video games hardware and software rose soared 53% in U.S. The main reason for this increase is the Nintendo Co.’s Wii as well as Konami Corp.’s blockbuster ,,Metal Gear Solid 4: Guns of the Patriots,,. This is also the month’s best-selling title, 774,600 units were sold. As Cammie Dunway, executive vice president of sales and marketing for Nintendo announced: ,,The Wii appeals to people of all ages, generations and ability, and more and more new consumers continue to discover the Wii.” .Other games that dominated the June’s chare were Lego Indiana Jones and Guitar Hero. The oldest video game in chart is New Super Mario Bros. that was released more than two year ago, in May 2006. Sales of PlayStation 3 console soared 93% from the prior month. During previous month, total sales of video hardware, software and accessories achieved $1.69 billion. A Year earlier, the same sales achieved $1.1 billion. This boom of video games market continues, despite the bad economical conditions and situation in U.S. economy. This development of situation has an easy explanation. As market researcher NPD Group analyst Anita Frazier explains: ,,The video games industry continues to perform in the face of an ever-increasingly difficult economic environment as many turn to more in/home entertainment.” Some experts do not expect such a massive growth of this part of market to continue. But as Anita Frazier continues, ,,Even if growth slows down over the back half of 2008, the industry is poised to achieve record-breaking revenues of over $22 billion for the year.”

related story: http://www.businessweek.com/ap/financialnews/D91VTD6G0.htm

by Petra Kamenicka for PocketNews (http://pocketnews.tv)

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posted by Lucia Adamova