SigEx Ventures : Bollywood to Boost Indian Gaming?by Ioana Madalina Tantareanu

The Bollywood film industry looks like it's ready to pair up with companies to develop mobile games, illustrating the perfect example of a happy symbiotic relationship.Revenues for the films are the most intented to be done but a pleasant potential side effect would be to boost India's gaming industry. We're not talking about the easiest types of film to convert into games (although we have previously covered the Bollywood games with SingStar and Dance Mela), never mind games for mobile phones, since a great percentage of Bollywood films are spectacles including catchy song and dance numbers. As well as Indian software companies to produce movie based video games,reportedly some of India's well known production houses are planning to tie-up with some foreign.As film-video games will be scheduled to release ahead of the actual screening of the film,this may be a new strategy of marketing. It can be created a buzz of the movie in advance, which would add to the publicity and promotion of the movie if a Bollywood 3D game releases at least two weeks before the release of the film.

by Ioana Madalina Tantareanu for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models