50 years of creative playing by Barbora Misakova

I clearly remember the times when I was at home and my brother was showing me how exactly I should work with every piece of our Lego to build a big house with two rooms and a nice red roof and some trees in the garden in front of this cute house. Honestly when most of girls used to play with Barbie dolls I loved Lego and all things you could do with it. And that's why it is no surprise for me to write that Lego celebrates its 50th anniversary. Lego is a line of building toys which consists of plastic bricks when ever y piece has its design consisted of studs and holes and if you are stacking one on top of another one you can build anything ranging from village house to replicas of well known buildings around the world. Lego is manufactured by Lego Company which was founded in 1932 by Ole Kirk Christiansen who was a Danish carpenter. The first piece of Lego was the basic eight-stud red brick which was at the end of 1940s sold in Denmark for the first time in history. After that it took about eight years till Ole's son invented and developed versatile brick which is a basic of today's success of Lego. So you are probably asking where does lie this legacy of Lego? First of all it is the creativity what Lego and its toys offer to the kids. They can not only play but create! They don't have to play with dolls where all they can do is to put some clothes on it and then off. They work with colorful bricks which hold together so well they can build anything they want from barn to sky-scraper. Their plays are more gamesome and it leads them to create something and so show their skills. After a big success of this toy brand it started to open Legoland theme parks and every of them receive more than 1 million visitors per year. After more than 60 years first bigger problems appeared & new kinds of toys started to attracting kids' attention more than Lego and it flashed on Lego's eroding sales. After this warning Lego Company think out the Star Wars revival which led to creating video games as well, but it didn't help for long. In recent years is company getting down & numbers of stuff fell down in 4 years by more than 2000 people and Legoland parks were sold. That's why the Lego Company is planning only small celebrations. I don't know what you think and feel about it but for me it is a big pity that kind of creative ways of playing are displaced by others which are more hard then creative. Hope Lego Company finds some new way of attracting kids' attention and will rise again.

related story: http://news.yahoo.com/s/time/20080128/wl_time/legocelebrates50yearsofbuilding;_ylt=Aiszq5gOJRYVcvF9N766IDys0NUE

by Barbora Misakova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

SigEx meets the high expectations by Zuzana Zelenakova

When SigEx SuperBPX, the fastest growing telebroadcasting communications provider, announced its equity growth for fiscal 2006 it was a success for the company recorded total equity of €159 million. And in FY 2007 ended September 30 the company did not fail to come up to the high expectations. "This has been a fast-paced quarter for social entertainment properties," said Frédéric Atru, SigEx President and Chief Operating Officer. The reported total equity for FY 2007 ended September 30 2007 is €347 million, which is 118 percent increase as compared to the previous fiscal year. Equity is reported on a gross network basis. The equity growth for FY 2007 is reported €118 million. It is 96 percent increase against FY 2006, where equity growth totaled €96 million. And compared to FY 2005 with equity growth €25 million it is astonishing 652 percent increase. Only the last quarter of 2007 experienced €98 million up representing 27 percent gain in comparison to the same period last year. By the end of FY 2007 share price increased by 117 percent at €30,80 from €14,20 at the end of FY 2006. The growing network of international clients the company is connected with is its driving force.

related story: http://news.yahoo.com/s/ap/20080125/ap_en_ot/games_rayman_raving_rabbids2;_ylt=AsZNZ7uZZwdIuBOEwmkBe.IjtBAF

by Zuzana Zelenakova for SigEx Telecom (http://sigex.com)

SigEx Telecom is quickly becoming the leading telebroadcasting communications provider allowing people to easily talk, view, upload and share video clips through free online TV broadcasting, free unlimited global calls, websites, blogs, video-mails and SMS. SigEx Telecom captures many add-on services for its clients generating royalties and fees in a broad spectrum of marketing services including public relations and promotions.